MarineMad.com Concept Trade Preview – Aqua 2011

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Today we share a stand with ITC Aquatics (a UK marine aquarium wholesaler) showing a tech preview at an industry trade show to guage feedback and ideas to go into our official launch at the Aquatics Live public show at Olympia.Image

Breeding Success with the Bangaii Cardinal Fish

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Over the course of a year or so I must have brought on about 100 or so Pterapogon kauderni and passed them back to the pet trade to relieve the pressure on wild caught specimens. This is no easy task, keeping the parents well maintained and in constant broodstock condition with the commitment of multiple feedings of cultured live food and good water quality for the fry can be quite time consuming – but very rewarding!Image

Here is a macro movie of some of the fry eating artemia nauplii which you can see in the movie is 0.4mm wide.

Aquatics Live 2011

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Today we’re launching MarineMad to the public at the first ever show of its kind at Aqua 2011 in London’s Olympia Exhibition Centre – it promises to be a fab event!
We even have some mermaids to hand out our promotional material as IT just isn’t all that interesting on paper!

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Launch of MarineMad.com

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MarineMad.com is a project I have been working on for some time and has slowly developed into a bigger project than I ever anticipated.
The concept is to provide a user based Wikipedia type website where people can share set ups and habitats they keep tropical marine fish and corals.
On top of that a suite of tools for managing the complex chemistry and dosing requirements of these animals and corals have been created, along with an iPhone application that allows you to track parameters and dosing information as well as researching and a wealth of other additional tools.
So you could almost call it “facebook for fish”.
It will be interesting to see how this project develops over the next few months.

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ITC – Web Development – phase 2

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This project was continuation of the splash screen already developed. This phase saw a full stock control system and e-Commerce system implemented using the open source project OpenCart.
Customised pages were created so that OpenCart admin function could be easily used in a scenario where bulk updates could be made.
Stock control aspects were also created as so inventories could easily take place in the warehouse with an iPad and specially formatted web pages.

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ITC – Web Developement

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Development of a spalsh infosite for ITC aquatics to highlight there key suppliers, contact details, retailer distribution map (via google maps).Image

e-commerce shopping cart app with Actinic integration

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This e-commerce app interfaces into Actinic, the online shop’s ecommerce system via a set of customised XML pages that feed the iPhone application with products and categories as well as a search feature.
The app also takes advantage of the brand new PayPal iOS library for seamless payments through paypal.Image